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New Data Matrix Code Technology Has Strong Promotional Possibilities As Well As Merchandise Identification And Tracking Benefits.
Those squares of monochrome pixels, called Product Data Matrix codes, are popping up more and more today. Data Matrix coding (often known as 2D Matrix codes) is a new generation of automatic identification technology that encodes content or raw data into white and black modules or "cells" inside of a square (or sometimes rectangular) pattern. Its popularity is growing chiefly because of the ability to save a significant amount of information into its very small area. In fact, the technique provides for the storage of up to 2,335 alphanumeric characters in a single code...far beyond the limits of conventional bar codes.
Applications for Data Matrix codes are fairly unlimited in merchandise marking as well as marketing. Product marking applications are currently being adapted in industries producing small items, like electronics, together with industries with a high level of counterfeiting, such as aerospace parts and equipment. Nevertheless, the capability to encode additional information for quality control and tracking is of benefit to almost any products like food and beverage, manufactured equipment, consumer goods and medical/pharmaceuticals. With the right product label supplier, such as Drake Labels, you can quickly swap out existing bar codes and expand product traceability on a variety of label sizes and substances such as paper, polyester, Lexan, foil and metal.
Marketing applications, which are probably the most recognizable at present, are being used to link printed materials (product promotions, package and shelf tags, and print ads) to specialized web pages created to provide additional info or calls to action. All the potential customer needs is a smart phone with a QR code reader and the expanded discussion with the manufacturer can begin. It can be as easy as a Data Matrix code in a publication ad, or additional product information or time sensitive offer presented via a code on a store display. The responses are tracked more efficiently than with displayed hyperlinks, namely because the risk of human entry error is bypassed.
Drake Labels is a leading, experienced custom label and product identification plate manufacturer which has been doing business since 1966. The company specializes in smaller and medium number orders and offers Data Matrix marking for a good number of product and marketing applications and industries such as electronic products and aerospace parts and equipment. To read more about the benefits of incorporating Data Matrix codes into your product marking and marketing, e mail them directly at quotes@drake.com, or visit the company's internet site.
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